Monday, September 26, 2016
Friday, September 23, 2016
Thursday, September 22, 2016
It's Super Trump!
Wednesday, September 21, 2016
Motorola takes on Apple
That was over 20 years ago.
Their popularity was eventually usurped by Ericsson then a few years later by Nokia.
Eventually they reclaimed the popularity crown with the clam shelled Razr.
And then along came the iPhone...
This is a very brave ad from Motorola. It ran full page in the New York Times.
Will it bring people back to their brand?
I doubt it.
But good on them for being cheeky enough to diss Apple and try.
*Click pic for easier to read ad copy.
Tuesday, September 20, 2016
Fast or faster?
Monday, September 19, 2016
I always encourage people to get a bit of random in their work.
And their life.
But is there anything more random than meatball golf?
Certainly not this week.
Beautifully short. And very well art directed.
It's the work of the oddly named San Francisco agency MUH-TAY-ZIK | HOF-FER.
Friday, September 16, 2016
Because most ads on the web are shit. And there are far too many of them.
The other day I was watching Seinfeld when I found myself craving a Vandelay Industries t-shirt.
So I did a search on Google. Then looked at a couple.
Today I turned off my ad-blocker to view a piece of paywalled content.
And since doing so I am being bombarded with ads for Vandelay Industries t-shirts.
So remind me again why more and more people are installing ad-blockers on their computers?
Thursday, September 15, 2016
What's up pussycat?
Especially in (and on) our public transport networks.
In the UK a group of people thought it would be far nicer to fill Clapham station with pictures of cats rather than advertising posters.
And given there are 60 ad sites in Clapham station who can blame them.
They raised money for the cat takeover via Kickstarter.
Seriously what's not too love?
Wednesday, September 14, 2016
What a turkey
When the story broke I thought it was incorrectly reported.
Brand ambassador perhaps. But sure not creative director.
It seems I was wrong.
And so what did this great actor but unproven creative director choose to do for his first campaign for the brand?
Star in it. Of course.
Tuesday, September 13, 2016
To pre-roll or not?
But at the same time I understand that it's a way for video makers to monetise their content.
What I didn't know is YouTube are very selective about where a pre-roll can run.
As the above notification for the Vlog Bros shows.
In light of the recent furore over Facebook removing a famous Vietnam war photo for violating it's terms and conditions I did and bit of research.
And what I found is it's not actual human people looking at Facebook pics or YouTube vids.
It's an algorithm. And algorithms can do amazing things.
But they ain't quite a clever as humans just yet.