It's the little things

My obsession with the little things has caused me no end of grief during my career.

If you have to send stuff to print you can't be following the 'always in beta' mentality of the digital world.

When I worked on Ford the guys in the legal department often complimented me for adding wit and humour to the pointless terms and conditions of many of the projects I worked.

I do this because every thing a consumer touches offers a chance to touch the consumer.

That cute little update message on the Comm Bank app is a great case in point.

Could've been straightforward. Could've ignorable.

But somebody put in a teeny weeny bit of effort that I am sure has resulted in many a smile.

Pic pinched from Zac.